![]() ![]() The study consists of an open-ended online questionnaire that enquired about the context in which peo- ple desire effortless interaction within a car the most. One hundred fifty participants were recruited using a purposive sampling strategy. This investigation aims to examine users’ expectations and identify themes for effortless in-car interaction. ![]() Although prior studies have revealed users’ expectations and needs in an autono- mous vehicle, there is a lack of understanding of when and in which context users might most desire effortless interaction. Hence, understanding users’ per- spectives in the early phases is the critical first step to informing the design process. When designing in-car interactions, enhancing the in-car user experience by giving drivers new abilities and providing them with effortless and intuitive interactions is a worthy goal. The scope of in-car interaction is likely to be further expanded in autonomous driving due to the increased free time in the car for focusing on non-driving activities. Drivers have experienced various in-car interactions due to advanced infotainment systems and digital integration in cars. ![]()
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